Company News, New Products

Wet n Wild To Expand ‘Breaking Beauty’

New 2019 campaign taps new voices and adds products.

Breaking Beauty is continuing campaign at mass market makeup leader Wet n Wild. Now, for the new year the company is promoting diversity by partnering with six makeup artists and six models.   The company is also adding on to its portfolio with a variety of new SKUs, include a Photo Focus Stick Foundation, Mega Glo Loose Highlighting Powder and Mega Last Liquid Catsuit High-Shine Lipstick, to name a few. ...

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